Be unapologetically you. No apologizing. No retouching. No rules. You can feel sexy on the beach by just being yourself. Swimsuitsforall teamed up with Denise Bidot for their #BeachBodyNotSorry campaign!
Better late than never.
The last few weeks the internet has gone crazy over a new campaign by SwimsuitsForAll as they released their “Beach Body. Not Sorry.” campaign featuring the stunning Denise Bidot being sexy in completely unretouched photos and video.
It’s another body-positive initiative by SwimsuitsForAll who earlier also worked with blogger Gabi Gregg of Gabifresh.
As Buzzfeed states, “Denise Bidot proudly works the stretch marks and cellulite she says she used to consider imperfections, but now calls “everything that makes me, me.””
I agreed to be part of this campaign because it’s about sharing your story with others and opening up the conversation about beauty
So how do I feel about wearing a bikini?
I’m not there yet. I have never worn a bikini in my grown life. This campaign though, and wise words by Miss Bidot, surely has me thinking in another way – actually making me searching the internet for bikinies :) For yes, I have stretchmarks too. I have a lot all over my body and a bikini will not cover them all. But I really shouldn’t think about it. Because if I want to wear a bikini, I should just wear on – and don’t think about what other people are saying or thinking.
Interview with Flare Magazine
Denise Bidot did an interview with Flare Magazine about how it feels to go naked (digitally speaking), her beach body secrets and bikini-buying tips. Here are some of my favorite parts from that interview by Flannery Dean:
How did you feel about going Photoshop-free?
The campaign wasn’t originally intended to be unretouched. I got a phone call from my agency after [the campaign was shot] asking if I would be OK with them releasing the images unretouched based on the fact that they were so beautiful and the message would be something women would really like to see. I’m such an avid advocate about beauty and size diversity, loving your body and being positive so I thought, ‘You know, if I can talk the talk I better be able to walk the walk,’ and it kind of worked out.
It was so freeing in my own right as well. As a model it’s so easy to get sucked into these beautiful Photoshopped campaigns and to look at those and get lost and think ‘Oh my god, I look like that,’ or deceive the same audience that you want to empower.
I feel empowered releasing them and I’ve gotten so much positive feedback about the way it’s made other people feel.
How was it empowering?
For so long we’ve been told that only one specific thing is beautiful and put into a box of cellulite-free or stretch mark-free, or the perfect feet or the perfect eyebrows, and [the campaign was a way of saying] ‘Here I am. This is how I was made. I feel beautiful.’ I wanted to share that message with the world: That you can be imperfect and still be perfect.
‘Beach Body Not Sorry’ is the campaign’s slogan. What does it mean to you?
It’s so cool because it’s true. Every summer we see those ‘Get Your Bikini Body’ or ‘Get Your Beach Body’ ads and it’s so silly because all you’ve got to do is put on a bikini, go out to the beach, and you are beach ready.
I keep saying it, but I think confidence is so important. If you feel beautiful, you look beautiful. When women put on a bathing suit they should live in the moment and be happy and stop thinking that something is jiggling or that something is showing. Have a great time. You only live once and this is our only moment to do this. My mother yo-yo dieted her whole life. I always saw her constantly trying to be something else and I remember how that affected me. I thought, the most beautiful woman in the world doesn’t realize how beautiful she is! I want women to realize that they’re absolutely beautiful and their bodies are ready for the beach.
Bathing suit shopping is hell. How do you make it less so?
Listen to music, rock out, make sure you know where you’re going when you swimsuit shop…and be realistic about your expectations. So many times we go for the pretty-looking one, but then you’re super uncomfortable. You need to find what makes you feel comfortable because when you’re comfortable on the beach you’re going to look amazing and you’re going to radiate confidence and power.
When I was a teenager I used to wear a white T-shirt over my bathing suit thinking that no one would notice me. Now I see I made myself stand out so much harder.
It’s so true. You just have to have fun. That’s ultimately the goal. It’s summertime; you’re in a bathing suit, stop apologizing for your curves. Live in the moment.
What do you say to women who think they can’t wear bikinis because they don’t have bikini bodies?
Oh my god, I hope that they start listening to the messages that we’re putting out there because I think it’s important for them to know that the [perfect] woman doesn’t exist. If you’re out there and you feel like you can’t wear a bikini, you can. Put on a sheer caftan or cover-up to help you ease into it. But I promise you, when you let yourself feel free it will feel so good.