Alongside the print campaign, the brand have also launched a risque video ad, which sees a bikini-clad Ashley strolling along the beach, capturing the attention of some overwhelmed male admirers in the process.
“I know my curves are sexy and I want everyone else to know that theirs are too”
As Daily Mail writes, the 26-year-old model features in a beautiful new campaign for swimwear brand SwimsuitsForAll, which was yesterday unveiled as the first ever plus size ad to have been selected to grace the pages of the publication’s iconic Swimsuit Issue. As Huffington Post puts is, “if you thought the Sports Illustrated’s Swimsuit Issue couldn’t get any sexier, well — it just did.”.
The tagline of the campaign is “You’ve Got It. Flaunt It” and SwimsuitsForAll even promote that people should “Share your #CurvesInBikinis” on Twitter and Instagram”. Better be studying that hashtag over the summer!
A milestone in the fashion industry
It’s a big deal that such a famous magazine is embracing curves. For yes, there has been much debate about plus-size women in the fashion industry in recent months, some even talks about discrimination. So this action is needed! It’s creating a statement that curves comes in all sizes and always look great! :-) Miss Graham is HOT!
Sports Illustrated’s iconic annual Swimsuit Issue is out February 9th!
“Tastes and body types change over time and curves have never been more “in“, says Moshe Laniado, CEO and President of swimsuitsforall.